Abstract
The SuperB project for a next generation asymmetric e+e- flavor factory to be built in the Rome area with a baseline luminosity of 10^{36}cm-2s-1 is discussed. Some explicit examples are given to elucidate how such a facility can provide a uniquely sensitive probe of physics beyond the Standard Model. The basic accelerator concepts allowing luminosities 50-100 times larger than the existing B factories are briefly discussed, along with the main characteristics of the SuperB detector.
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