The Study on Visual Style Preferences of Automotive Printing Interior Board in Mainland China

Abstract

With the highly developed science and technology, people's quality of life requirements are getting higher and higher, the quality of the automotive demand is also increasing year by year. In order to emphasize the performance of people's personality style, many manufacturers began to provide interior visual style matching, and even material and surface texture processing, can increase the user's personality demand and life tastes. Samples are mainly from the mainland China. The questionnaire was analyzed by this study can be obtained in the following conclusions: in the four aspects of the visual form of automotive printing interior board: color, texture, appearance and style, etc. to analyze the overall facets and find the preferences: in color aspect is pure; in texture aspect is natural, exquisite and flat; in appearance aspect is streamline and soft; in style aspect is leisure. Males prefer a deep color, and females prefer a cold color; in texture aspect, Males prefer exquisite and embossing; in appearance aspect, Males prefer streamline, soft and cured surface, in style aspect, males prefer informed. Unmarried people prefer turbid color, and those who are married prefer pure color; in texture aspect, unmarried ones prefer natural; in appearance aspect, there are no differences; in style aspect, unmarried people prefer modern and vitality. Among demographic variables of the subjects: sex, marriage, age, education level, occupation and annual income, etc., preference for automotive printing interior board are all displayed differently depending on the subject's background.