Abstract
With competitive financial markets and the expansion of private banks and financial institutions and credit to the marketing and applying marketing techniques and strategies to attract customers and increase the deposit is more important. Using the marketing mix factors such as market access and good service and fast customer service and variety of services and appropriate advertising to attract customers, the increase in deposit institutions, especially financial and credit institutions shall. Given the importance of this issue, this study investigated the impact of marketing mix to attract customers in the bank is in Kermanshah Province. Collection of information is the researcher and the study questionnaire included 30 questions are the reliability of the questionnaire was calculated using Cronbach's alpha was 0.882 and the Cronbach values are greater than 0.7, the reliability of the questionnaire is. The population used in this study is the province of the customer's bank account with at least one interest-free loans, savings, and they are now. Stratified random sampling is that the 250 questionnaires were collected. The main hypothesis of this study and 5 with a particular hypothesis is the Pearson correlation test hypotheses were put to the test plant and a significant positive effect, it was established, meaning that factors in the marketing mix customers absorption process The bank has a significant positive effect.
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