Abstract

The purpose of this study was to investigate the demand of application of e-wallet in domestic retail industry by examining the needs of adoption of small amount paying method and the reasons for customers’ using of IC stored value card in this industry and aimed at providing suggestions on the e-development of small amount paying methods for domestic retail and banking industries. This study was developed in a way that the model constructs in TAM were adapted to the context of using e-wallets for clinic fees. Scale items on the survey include those measuring perceived usefulness, perceived ease of use, a user's attitude toward using and intention. The questionnaire contains no identifying information about the individual participants. A total of 320 Taipei City Hospital patients’ feedbacks were collected. Results indicate most of the relationships in the proposed model are statistically significant and in the predicted directions. Each observed variables influence with two ways: direct effect and indirect effect, and the total effect is the sum of direct effect and indirect effect. The Main effect of most of these observed variables is direct effect, but the information technology experience with the perceived usefulness. In this study, it could be finding that the perceived usefulness, the perceiver ease of use is positively associated with users’ attitude toward using, and the perceiver ease of use is positively associated with the perceived usefulness. It means the useful and easily operation of payment clinic fees with e-wallet products (such as Taipei Easy Card) is very important for the users. Besides, the easier for e-wallet using, the more people think it is usefulness. This suggestion is the same as the point at issue of Davis [1]. The users’ attitude toward using is positively associated with the intention using.

Highlights

  • In recent years, the development and commercial application of e-wallets have shown promising growth in the industries of transportation, telecommunication, etc

  • Taipei Easy Card can be used for years and its ultimate aim is to allow people to travel throughout Taiwan with only one card

  • This paper proposes that the same relationships from TAM hold in relation to pay clinic fees with Taipei Easy Card

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Summary

INTRODUCTION

The development and commercial application of e-wallets have shown promising growth in the industries of transportation, telecommunication, etc. As for in the retail industry, paying by cash is still the dominant method, especially in the convenience stores, huge quantity of transactions with small amount makes payment via credit card or cash card inconvenient. The purpose of this study was to investigate the demand of application of e-wallet in domestic retail industry by examining the needs of adoption of small amount paying method and the reasons for customers’ using of IC stored value card in this industry and aimed at providing suggestions on the e-development of small amount paying methods for domestic retail and banking industries. The report starts with the introduction to easy card with credit option and the commercial applications of IC card, and goes on to the research of demands of customers, retail industry and baking sector. The report leads to the results of the questionnaire investigating the effects of variables of population poll and life style on the adoption of easy card/e-money

An E-Wallet
The Technology Acceptance Model
Personal Prior Experience
METHOD
Methodology
Model Testing
RESULTS
CONCLUSIONS
Full Text
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