Abstract
Software industry is the core of information industry and the foundation of information-based national economy, and also a strategic industry that decides a country’s position in international competition. The Yemeni government has put the development of software industry to a significant part in the national development plan. Yemen Software, a rapid-developing high-tech corporate enterprise, is entering a growing period after years of primitive accumulation. In this key point of development, it is highly necessary for it to make strategic positioning through comparison of internal and external environment opportunities and the advantages and disadvantages of itself. It is also the most important and the most urgent challenge for Yemen to lay its competitive advantage by grabbing the unprecedented developing chance with limited resources and fully taking advantage of its own strengths so as to stand out from the competition. Therefore, it is of much strategic significance to mane comprehensive thinking and studies on the development strategies of this company. In addition, this paper also makes strategy research on Yemen Software as a subject corporate. In section one, it introduces the importance of studying the development strategies research on Yemen Software as well as the purpose and meaning of this research. The main structure, research methods and technical routes are provided through studying the research condition of this topic. Section two illustrates the nature and features of strategy and introduces the strategy structure and its contents and tasks of this company. Section Three is a general introduction about Yemen Software, including internal operation environment, human resources, market share and resources. Then it analyzes the external macro-environment of this company through the aspects of economy, politics, political law, technical environment and competition environment. In Section four, the author builds a SWOT strategy matrix through the analysis on the advantages, disadvantages, chances and challenges of this company. Section five introduces the Safeguard Measures taken by Yemen Software from four aspects including optimization of organization structure, production strategy, human resources allocation as well as corporate culture. This paper aims to set a development plan for Yemen Software through the strategic analysis and provide learning experience for other similar software companies. Keywords: Yemen Software; strategic management; Yemen; corporate development strategy; SWOT analysis; strategic planning improvement DOI : 10.7176/EJBM/11-16-12 Publication date :June 30 th 2019
Highlights
In the 21st century, the high-tech software industry plays an increasing important role to the economic development and striving to develop software industry has been a broad sense to governments of all countries and the whole society
This research focused on the strategic management practice of Yemen-soft Company and compare its performance with that of a major competitor (Blue Horizon) in order to establish a logical interpretation of the findings
Technological innovation is the core of today's corporate development strategy part, technological innovation itself is the embodiment of a kind of strategic thought, the choice of product strategy of the choice of technological innovation strategy has direct influence, and the company's technology innovation strategy must obey the www.iiste.org company's overall strategy
Summary
In the 21st century, the high-tech software industry plays an increasing important role to the economic development and striving to develop software industry has been a broad sense to governments of all countries and the whole society. A personalized software service market has been formed The opportunities of this industry and huge potentials of market bring the best chance for software companies to development as well as fierce competition. Yemen Software, being a rapid-developing high-tech corporate enterprise, has entered the growing period after nearly 10 years of primitive accumulation. In this key point of development, it is highly necessary for it to make strategic positioning through comparison of internal and external environment opportunities and the advantages and disadvantages of itself. It is of much strategic significance to mane comprehensive thinking and studies on the development strategies of this company
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