Abstract
This paper presents the emotional responses among higher institution learners towards the production style of an educational video. The video design concepts for each production style were categorized into three sections, non-linear video with visual effects (interactive video mobile-learning), linear video with visual effects (green screen) and linear video with no visual effects (screencast). The Kansei Engineering approach was used to measure the learners’ emotion reaction on each of the production style. Through Kansei Engineering method, the outcomes presented variance of active and passive emotion reaction towards the production style, difference feelings responses caused by the video design, whereas at the end most learners agreed that the inclusion of interactivity and aesthetics in video design will increase their motivation to learn from the educational video.
Highlights
The educational video is used as a secondary medium for instructors to deliver an audio-visual education and tutorials to learners
The results justify that this type of production style does not quite manage to trigger positive feelings among the students involved as the felt a bit more inclined to feeling moderate, with thirteen out of twenty-five feelings have resulted in Moderate level, confirming the less influence of affective value in Product B: Green Screen (Linear Video with Visual Effects)
It can be concluded that the students have diverse feelings response concerning affective value perspective toward educational video production style
Summary
The educational video is used as a secondary medium for instructors to deliver an audio-visual education and tutorials to learners. It is an essential operative in teaching and learning (T&L) as an alternative medium to leverage learners‟ affective value. With the existence of online video platform such as YouTube, deploying the educational videos to learners has become much easier, and the educational videos are accessible for learners. According to Kaur in the New Straits Times website, Google Survey stated YouTube is a popular platform for Malaysian to watch the online videos in comparison to other nation [1]. Educational video deployment through the YouTube platform is multiplying over time
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