The Strategy of the Revitalization of Shandong Rural Culture by “Good Rural Season”

Abstract

The brand of “good rural season” focuses on major strategies such as helping rural revitalization and the construction of national cultural parks and closely by following the new needs of the masses traveling for micro vacation and launching a series of activities in the form of multi-scene and series. The activities of “good rural season” have ecological, social and cultural values. Its cultural value provides a good condition for promoting the revitalization of rural culture. The theme of “good rural season” is rooted in folk culture and local culture. It is one of the ways to inherit excellent traditional culture and promote the revitalization of rural culture. “Internet” and “digitalization” have become the development direction of “good rural season” activities. In these activities, the government and the masses spontaneously form beneficial supplements.