The State of Research on the Font Poster in Scientific Discourse

Abstract

The purpose of the research. This article is a review and aims to examine the state of research on the problem of the modern font poster in the works of Ukrainian scholars. The research methods are based on the principles of historicism and general scientific generalisation, and include the use of source, art historical and comparative analysis. The scientific novelty of the study lies in the processed material introduction from the scientific research field into the scientific circulation of one of the important areas of graphic design – the font poster. It is proposed to consider the font poster as a means of communication with visualisation tools in the formation of ecological culture in the modern world. Conclusions. The process of researching the topic of the modern font poster in the scientific discourse allowed us to identify several thematic areas in the developments of scientists that should be considered in the context of a broader connection in the graphic practice of today, namely: 1) communicative and advertising properties of the poster; 2) font design as a special form of social consciousness expression; 3) the font poster contradictions and development. As a result of the study, we conclude that today there is a shortage of thorough fundamental research on the font poster. Despite the large number of scientific studies of various areas of graphic design, including poster graphics of the early twenty-first century, presented in Ukrainian historiography, only a small number of works deal with the design of font posters and their features. Also, the topic of the international font poster development is not fully reflected in scientific research. The situation is even more critical with the study of the modern font poster, which, apart from a few articles, has received little substantial attention in the Ukrainian research literature. A separate gap is the environmental font poster. Thus, the state of the font poster research reveals the need for a comprehensive study and determination of its modern specificity.