Abstract
Walking on the first floor of many shopping malls, there is almost a coffee shop called "Starbucks" near the door. It has an eye-catching signboard and a unique decoration style, attracting passers-by to rest and consume. Since 1971, Starbucks has occupied many resources and advantages in the coffee market. After nearly 50 years of growth and development, it achieved the best revenue in 2018.In March 2022, Howard Schultz, the "Father of Starbucks", served as the president of Starbucks again to deal with the impact of the epidemic on the company. Surprisingly, despite the pressure, Starbucks still achieved year-over-year revenue growth. This article describes the development of Starbucks, initially analyzes the difficulties faced by the company, and deeply analyzes the indicators and stock price of its financial statements, revealing the reasons why Starbucks has achieved continuous growth. At last, look forward to the space and future of its development.
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