The Stability of Southeast Asia as a Reliable Tourist Source for China: An Analytical Study

Abstract

Since the initiation of reform and opening-up, China has witnessed remarkable growth in inbound tourism, attributable to its increasing openness to the global community and a burgeoning emphasis on tourism development. Among the notable trends, Southeast Asia has emerged as a dependable and predominant source of tourists for China’s inbound market. This research delves into the factors contributing to Southeast Asia’s status as a stable tourist source for China, examining elements such as geographical location, abundant tourism resources, economic conditions, historical connections, and cultural ties between the regions. By utilizing official data on Southeast Asian tourists visiting China and studying the mutual relationship between the two areas, this paper presents an in-depth analysis. Based on the findings, this study provides pertinent recommendations for sustaining and further developing Southeast Asia’s position in China’s tourism market.