Abstract
Chiang Mai, renowned for its cultural heritage and natural beauty, faces the dual challenge and opportunity of sustainable tourism development. This paper explores the intricate dynamics of sustainable tourism in Chiang Mai, focusing on community-led initiatives, economic benefits, cultural preservation efforts, challenges, and opportunities. Through case studies and analysis, we examine the role of community participation, environmental stewardship, and cultural authenticity in shaping the future of tourism in the region. Despite facing challenges such as overcrowding, environmental degradation, and social disparities, Chiang Mai holds vast potential for innovative, inclusive, and environmentally responsible tourism practices. By embracing sustainable tourism principles, fostering community empowerment, and leveraging collaborative partnerships, Chiang Mai can chart a path towards a more resilient, equitable, and culturally vibrant tourism destination.
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