Abstract
Since the 21st century, China has entered an aging society. With a significant increase in the elderly population, it is important to consider how to enrich the old people’s lives in their later years and meet their diversified entertainment and tourism needs. The “New Home in Different Places” project is dedicated to offering personalized cross-border tourism services for affluent seniors. Through a digital platform, it provides tailored itineraries, language support, and health services, ensuring seamless and enriching travel experiences. The project aims to redefine elderly tourism and explores its competitive advantages and market development plans through SWOT analysis and Porter’s Five Forces analysis. Its uniqueness lies in its focus on tourism products and services suitable for the elderly, alongside personalized travel consultation and comprehensive arrangement services. Through technological innovation and market strategies, the project will continuously expand its competitive edge, offering a wider range of travel options for the elderly.
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