Abstract
According to China’s tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s), and health care (health-c)), and the spatial distribution of each type of travel motivation is significantly different. Four inbound sub-markets (foreigners, Hong Kong, Macao, and Taiwan) were selected as our research object. Through empirical analysis of the variable elasticity of eight different inbound motive market segments, we found that the sensitivities (elasticity) of the influencing factors (traffic conditions (traffic-c), destination image (destination-i), industry structure (industry-s), infrastructure, consumer price index (CPI), resource endowment (resource-e), and dressing index (ICL)) are different. Therefore, investment options in the target market can have differential treatment based on the rate of marginal return on investment. In accordance with the characteristics of different market segments, we suggest more feasible development paths and countermeasures, providing a decision-making basis for the accurate development of the inbound tourism market.
Highlights
The scale of inbound tourism is an important indicator that directly reflects a country’s overall competitiveness in the international tourism market [1]
To fully develop the market potential of inbound tourism, we focused on the tourism motivation of inbound passengers to analyze the difference of changing elasticity of various influencing factors [7]
To identify a potential development path for the nationwide destination supply market that is the most effective and direct for inbound passengers, we aimed to determine the distribution of the inbound tourism market potential for each variable across the country
Summary
The scale of inbound tourism is an important indicator that directly reflects a country’s overall competitiveness in the international tourism market [1]. The spatial and temporal distribution of tourists after entry reflects the difference in the relative competitiveness among different regions within a country [2]. The factors influencing regional competitiveness influence the distribution of inbound passenger flow. Non-uniform distribution of tourists with eight inbound motivations (sightseeing, leisure, business meeting, visiting relatives and friends, shopping, religious worship, culture and sports, and health care) in spatial and temporal dimensions [3] has various implications for the development of the tourism industry [4]. In this study, based on spatial distribution after the entry of tourists, we systematically analyzed the influencing factors and forming mechanism of the distribution of inbound tourist flow in China from two aspects: tourist motivation and destination characteristics. We propose a clear path and strategies for the development of the Chinese inbound tourism market
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