Abstract

This commentary argues that while using popular franchises like Harry Potter can be a helpful tool to make research on personality and career choices salient and engaging to various audiences, results should not be overgeneralised. In particular, we argue that (1) conclusions should not be drawn uncritically from statistically significant relations, (2) capturing personality requires validated assessments and should not be reduced to a single item, and (3) in the specific case of the Harry Potter franchise, the mere preference for a House of the fictional Hogwarts School of Witchcraft and Wizardry rarely predicts meaningful aspects of personality traits. As such, caution is advised when such fictional elements are used, as they can quickly go viral and may provide potentially harmful advise if shared uncritically.

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