Abstract
Purpose This paper aims to focus on service research methods and highlights the need to treat method parts similar to the theoretical parts in papers. Design/methodology/approach The authors discuss current methodological topics and reflect on their own way of crafting method parts. Findings The authors provide recommendations on how to treat and enhance service-marketing research methods. Originality/value This paper aims to start discussions about methods in service-related papers, either from an editorial, reviewer or author’s perspective.
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