The Socialization Strategy for the Program LAPOR in Bandung

Abstract

The Program of People's Online Services and Complaints (LAPOR –from Indonesian: Program Layanan Aspirasi dan Pengaduan Online Rakyat) is a means of delivering information from the public to the government to resolve the problems that arise in the city of Bandung. To support the program, there is a need of program socialization to the public. The socialization needs a good strategy. Therefore, this study reveals a socialization strategy Communications and Information Agency of Bandung for the program. The analysis covers several elements of the communication strategy, namely the determination of the target communication, message content, and the use of communication media. In addition, this study also revealed reasons for the use of social media-based programs as a means of delivering information. This research used qualitative method with case study approach. Author collect, process and analyze dissemination strategies through conducting interviews, observation, and literature study. The results showed socialization strategies used Communications and Information Agency of Bandung is by grouping all the people of Bandung through districts are active, open, and care about the programs created by the government. Message content strategy used one-side issue. In this case, the message includes the goodness LAPOR program that includes definitions, functions, procedures for the use and benefits of the program. Media used include radio, banners, leaflets, brochures, and booklets. In addition, the Office of Communications and Information Technology of Bandung City also used new media such as websites, instagram, and twitter. The use of social media-based has been selected because the media is practical, easy, and fast.