Abstract

Social media has altered the way individuals communicate in present scenario. Individuals feel more connected on Facebook and Twitter with greater communication freedom to chat, share pictures, and videos. Hence, social media is widely employed by various companies to promote their product and services and establish better customer relationships. Owing to the increasing popularity of these social media platforms, their usage is also expanding significantly. Various studies have discussed the importance of social media in the corporate world for effective marketing communication, customer relationships, and firm performance, but no studies have focused on the social role of social media, i.e., in disaster resilience in India. Various academicians and practitioners have advocated the importance and use of social media in disaster resilience. This article focuses on the role that social media can play during the time of natural disasters, with the help of the recent case of Chennai floods in India. This study provides a better understanding about the role social media can play in natural disaster resilience in Indian context.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.