The situational theory of problem solving (STOPS)

Abstract

This chapter reviews the theoretical origins of the situational theory of problem solving (STOPS) by discussing how it evolved from the central concept of publics in public relations and its predecessor, the situational theory of publics (STP). Both theories were proposed to guide public relations practice in identifying and segmenting publics by explaining the situational factors which motivate individuals to act for or against organizations. The chapter provides a summary of how STOPS has been applied to different disciplines including health communication, employee communication, government communication, public affairs, crisis communication, tourism, and disaster communication. It also offers insights into how STOPS can be applied in future research, especially in today’s post-truth society characterized by the rise of misinformation and the erosion of trust.