Abstract

The situational theory of publics (STP), one of the most popular public relations theories, provides a mechanism for the identification of publics and their information behaviors. The situational theory of problem solving (STOPS), an extension of the STP, is a more general theory of communication that looks at antecedents of individuals’ communication and information behaviors in the process of problem solving. This chapter reviews and explicates the differences and similarities between the two theories, their respective intellectual origins, and the body of new research that is being and could be generated from the STOPS.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.