Abstract
Indonesia is rich in ethnicity and culture. The diversity of cultures in Indonesia is a manifestation of Indonesia's heritage as Bhinneka Tunggal Ika country. Indonesia's diversity of art and culture are explored, develop, and preserve hereditary. The effort has quite an important advantage for the existing art and culture. Art characteristics show where it is from and it is related to communication studies. Traditional cultural art messages not only show as a drama but also as a communication medium that is embedded in cultural values of tribe and region. Sinoman hadrah art grows and thrives at Banjar tribe as medium and art inanimate heritage in important event especially for welcoming honorary guest also as an Islamic medium for inviting young generation to live in harmony and dignity. This research used a qualitative-descriptive approach. The research data were analyzed by used Miles and Huberman's descriptive analysis model based on perception theory. The results show culture communication in sinoman hadrah performance of Banjar tribe being Islamic art and medium for welcoming honorary guests of Sei Teras village at Kapuas Kuala as well as culture hereditary containing moral, harmony, Islamic relationship and will be preserved by future generations as part of tribe honor. Keywords: Culture Communication, Tribe, Sinoman Hadrah , Medium, Art, Heritage DOI: 10.7176/RHSS/11-18-05 Publication date: September 30 th 2021
Highlights
Every country has different unique external events to another (Kapferer & Michaut-Denizeau, 2020)
The research object is communication science related to Cultural Communication and the role of sinoman hadrah art media
Sinoman hadrah is a Banjarese cultural art contains to philosophical and Islamic cultural values, sinoman hadrah usually show in various religious events, circumcision, bridal processions, and welcoming honorary guest
Summary
Every country has different unique external events to another (Kapferer & Michaut-Denizeau, 2020). It became a country's identity and attractiveness included Indonesia. Indonesia has tribe diversity and rich culture. Tribe diversity and rich culture are Indonesian heritage as Bhinneka Tunggal Ika signify to different but one. Indonesian people can choose a culture or tradition from the community environment. Art is a universal element reflected as human civilization support. Almost every region has different unique art and cultural heritage from another. A frequent local art and culture performance from each region would encourage patriotism spirit to be more creative in increasing Indonesian culture existence
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