Abstract
Mobile social networking platform serves as the main channel between the media for information exchange and maintenance of the relationship, firmly controls life learning situations of users, has an important significance for the formation of personality, hobbies and habits of users interested in political thought, especially college students in the adolescent stage, the ideological and political education and the quality of the success or failure of affected mobile social networking platform to a great extent. Therefore, SWOT analysis is important and necessary for mobile social networking platform and in the ideological and political education, at the same time, the paper put forward countermeasures of ideological and political education in mobile social platform scenarios, in order to provide certain theoretical guidance for ideological and political education of college students in the new era.
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