Abstract
The main research problem that this article focuses on is: does a wide-ranging cultural policy contribute to the implementation of the idea of sustainable development in practice? This article aims to show, using the example of South Korea, the importance of the state’s cultural policy as a factor that is conducive to economic success and an increase in the standard of living of a society. This policy leads to the evolution of society from one centered on the mass consumption of material goods to one centered on the mass consumption of cultural goods, which, combined with the development of creative industries, contributes to the implementation of the elements of sustainable development in practice. The research methods used in the work were the study of literature in the studied area, the analysis of documents and reports on cultural policy, and the development of cultural and creative industries. An assessment of the degree to which pop culture development in South Korea is a factor in the economic development of the country, given its commercial nature and its ability to increase the standards of living of an entire society, was also carried out. The example of South Korea shows the benefits for the national economy of promoting creativity and culture. Preferences and consumer attitudes are shaped in areas that have a minimal impact on the natural environment and the exploitation of natural resources.
Highlights
The spectacular economic transformation of its indigenous industries, coordinated by the central government, has been continued in the new millennium with the implementation of well-thought-out cultural policies, which are aimed at stimulating local prosperity by offering support to creative industries, making the resultant Korean pop culture a national branding tool to popularize the positive image of
The aim of this article is to demonstrate the significance of governmental cultural policies for achieving economic success and for improving the nation’s standard of living by studying in detail the case of South Korea
Selected empirical indicators show the dynamics of South Korea’s economic growth and productivity (Figure 1) and income and consumer spending (Figure 2), which was influenced by the policy pursued in the analyzed country
Summary
“South Korea is an example of a state which has seen popular culture as an opportunity to conquer global markets and strengthen its authority internationally” [1]. The spectacular economic transformation of its indigenous industries, coordinated by the central government, has been continued in the new millennium with the implementation of well-thought-out cultural policies, which are aimed at stimulating local prosperity by offering support to creative industries, making the resultant Korean pop culture a national branding tool to popularize the positive image of. South Korea as a democratic, highly developed and culturally attractive region, as well as an important actor in global politics. The aim of this article is to demonstrate the significance of governmental cultural policies for achieving economic success and for improving the nation’s standard of living by studying in detail the case of South Korea
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