The Significance of Colour Design in Creating Comfort at Sports Facilities

Abstract

The paper discusses the significance of colour design of sports facilities in the aspect of creating psychophysiological comfort for their visitors. The study was conducted in two stages. The first one consisted of a survey in the form of a questionnaire: two groups of 289 respondents expressed their view on the importance of comfort as well as of basic indicators of comfort that sports facilities provide. The results of the study showed that comfort, interior styling and colour design of a sports facility are vital and not of least importance for different categories of visitors to sports facilities. The second stage was carried out by an expert assessment method (the Delphi method), during which the colour design of the sports training block (STB) “Snezhnyi” (Sopka Cluster, Krasnoyarsk) was evaluated regarding the level of psychophysiological comfort it creates for its customers. The result of the conducted expert assessment has showed that the level of psychophysiological comfort created by the colour decoration of STB “Snezhnyi” is evaluated as “close to high” and “high”. The research has revealed that colour solutions used in the design of sports facilities can be important in creating psychophysiological comfort for visitors and, therefore, can be used as one of the success factors in developing a marketing strategy for sports facilities