Abstract
The article researches the role of shopping and multifunctional shopping centers, which are considered to be the largest places of attraction for the population and influential employers in the city, the most profitable type of commercial real estate. The information technology development, global logistics and the widespread introduction of the consumer society ideology as well as the population high motorization contribute to the increasing social importance of shopping centers in the modern world. Currently, shopping centers are becoming the most important architectural and social sites of the largest city. The article reveals the issue status today. The attractiveness and the need to introduce multifunctional shopping centers as places of attraction of the population in cities. Examples of world and domestic practice are given. The multifunctional shopping centers of the largest city in Russia, Rostov-on-Don, are analyzed in detail. Three concepts of a multifunctional shopping center are identified.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: IOP Conference Series: Materials Science and Engineering
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
