Abstract
The sharing economy enables the sustainable development of tourism and at the same time contributes to social well-being and economic growth. It also helps to reduce negative impact on the environment and society, and at the same time reduces costs. The purpose of this study is to find out how the sharing economy can contribute to the development of sustainable tourism. This article is intended to identify the opportunities and benefits of the sharing economy in the tourism sector and to describe the impact of the sharing economy on the travel and tourism sector. To achieve this goal, a systematic scientific analysis of literature and quantitative research methods was applied. Seeking development of sustainable tourism, the authors present a theoretical conceptual model that illustrates the contribution of the sharing economy through benefits and factors influencing sharing economy perspectives in tourism. Empirical research was conducted based on factors influencing sharing economy perspectives in tourism transportation services as one of the sharing economy areas. Analysis of the empirical research results showed that the most important factors influencing the respondents’ choices of the ORSC transport sharing platform were price, general approach and comfort.
Highlights
The sharing economy and shared consumption are phenomena that have emerged in the age of the Internet
Bla Bla Car has started using this business model to introduce people through digital access, i.e., those who can provide shuttle services to share with those who need to go to the same place [6]
The aim of this study is to find out how the sharing economy may contribute the development of sustainable tourism
Summary
A new business model called the sharing economy has emerged in the tourism and transportation sectors [5]. Business through the sharing economy has flourished Transportation platforms such as Uber and Bla Bla Car are developing scalable platforms that allow individuals to distribute and share transportation (such as cars or bicycles). It should be noted that car-sharing, especially in the tourism sector, reduces emissions and helps to avoid congestion and, at the same time, to achieve the principle of sustainability. Bla Bla Car has started using this business model to introduce people through digital access, i.e., those who can provide shuttle services (e.g., people going by car to a certain place) to share with those who need to go to the same place (e.g., tourist) [6]
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