The sharing economy as a new business model

Abstract

Research Objective: The objective of this study is to understand and analyze various business models in the sharing economy. This understanding comes from a thorough investigation of how these models are applied in practice and how they impact various sectors of the economy. The analysis also includes an evaluation of the effectiveness of these models in the context of their business objectives and their impact on the community. Methodology: The methodology includes a literature review on the sharing economy. As part of this review, various publications and sources discussing the concepts and models of the sharing economy are examined. Additionally, an analysis of existing business models is conducted to understand how they are applied in practice and how they impact various sectors of the economy. Main Conclusions: The main conclusion is that the sharing economy has many different business models that are unique and innovative. These models, although different, have common features such as the use of digital technologies to create platforms that connect users and providers. Furthermore, these innovative business models contribute to the creation of new forms of value and opportunities for consumers and businesses. Research Application: The results of this study can be used to better understand and adapt business models in the sharing economy. This knowledge can help companies in creating more effective strategies that utilize these models to create value for customers and increase competitiveness. Moreover, the results can also serve as a basis for further research in this field, which could lead to the discovery of new opportunities and innovations in the sharing economy. Originality of Research: The originality of the research lies in the detailed analysis and categorization of business models in the sharing economy. This study stands out in that it not only examines existing models but also carries out their detailed categorization, allowing for a better understanding of the diversity and complexity of the sharing economy. This unique method allows for a deeper understanding of how different models operate and how they can be adapted to various business and social contexts.