Abstract
A company's eponymous character can help consumers remember it, highlight the company's worth to the public through the characters' backstories, and deepen the viewer's emotional stake in the brand. By means of his namesake company, Tesla is delivering messages about innovation, exploration, and progress. At the same time, the company has released products that can be used in any age, thus proving the quality of the brand. In addition, Tesla's vision is aligned with the company's "electric" components. The United States' significance for 2022 Tesla's brand value to achieve the third automobile category, and Tesla's corporate culture are intertwined. This paper uses a literature review and a case study to investigate the effect Tesla has on a company's stock price, and it finds that the company's namesake has a positive effect on the stock price and has helped foster a healthy corporate culture at Tesla.
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