Abstract
In this paper we review briefly the motivations for physics Beyond the Standard Model, which generate many possible signals that can be searched at the LHC. To get some perspective on the current affairs, we discuss some landmark success in the sub-fields of theoretical particle physics: formal QFT developments, Model Building and Phenomenology. By studying how these developments were done, we can learn some lessons about how to be cautious and optimistic at the same time, when looking at potential signals of new physics. We conclude by considering the case of the 750 GeV state and what we have learned from the theoretical activity that tried to reproduce this signal.
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