Abstract

Planning and conducting User Experience (UX) activities in a structured and scientific manner has many advantages. It is important that UX Professionals understand the scientific basis of UX methods and leverage them to enhance the UX of the application being designed. It would also be easier for the UX designer to get a buy-in from the stakeholders if his design recommendations are based in scientific logic and whetted by supporting data. In this course, UX relevant social sciences based scientific concepts and methods will be presented to the audience in a way which is simple to understand and easily to assimilate.

Highlights

  • The underlying purpose of employing a scientific method in the User Experience profession is to make sure we, as User Experience (UX) Practitioners, have not been misled into thinking we have deduced something which is far from correct while making a design/ process recommendation which in turn would adversely impact the application being built

  • The cost of development would decrease drastically due to reduced rework when the primary end user has been thoroughly understood; screens have been logically designed and have been empirically tested by a UX designer

  • It is important that UX Professionals understand the scientific basis of UX methods enough and leverage them for improving the UX of the application being designed

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Summary

Introduction

The underlying purpose of employing a scientific method in the User Experience profession is to make sure we, as User Experience (UX) Practitioners, have not been misled into thinking we have deduced something which is far from correct while making a design/ process recommendation which in turn would adversely impact the application being built. In such situations, the credibility of the UX designer in an organization would be affected while the confidence of the stakeholders in the UX profession itself would erode. The cost of development would decrease drastically due to reduced rework when the primary end user has been thoroughly understood; screens have been logically designed and have been empirically tested by a UX designer

Learning Objectives
Course Content and Schedule
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