Abstract
AbstractThis study examines the creative class group in Chinese tourism destinations made up of in‐migration tourism entrepreneurs confronting the need to diversify away from city life. Based on a questionnaire survey of those rural tourism entrepreneurs who have set up business in the two townships of Huanglongxi and Luodai, and drawing upon social practice theory, the study explores concepts of entrepreneurship, organizational innovation, and sustainable competitive advantage. It shows how the entrepreneurship of the in‐migration creative class has played a crucial role in organizational innovation in the tourism industry and how they have made significant contributions to sustainable competitive advantage.
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