The Role Played by Applied Decision Analysis in the Field of the Strategic Management Process

Abstract

Corporate strategic decision-making is a complex process, facing many uncertain factors, and the information obtained through decision-making is not enough. With limited information, how to make the most accurate decision is a problem faced by decision makers. In order to enable enterprises to make better strategic decisions, this paper incorporates the main environmental factors when establishing the SWOT quantitative model, and uses some information analysis methods to convert the original environmental information into the strategic decision-making of the enterprise. By combining the AHP method with the expert system, the weights of each strategic factor are obtained, and finally the combined weight vector is calculated to obtain the optimal strategy of the enterprise. Therefore, it proves that applied decision analysis plays a vital role in the field of strategic management process.