Abstract
Our study aims to explore the influences of trait competitiveness and entrepreneurial alertness on the cognitive process of entrepreneurship in the cross-cultural context of Vietnam and Poland, two emerging nations with different levels of economic and social development. To achieve this research goal, two student questionnaire surveys were carried out at universities and institutes in Vietnam and Poland. Structural equation modelling (SEM) with a bootstrapping approach was utilised to test the proposed hypotheses and conceptual model. Eight hypotheses were statistically supported by the Vietnamese dataset, confirming the significant and positive effects of both trait competitiveness and entrepreneurial alertness on the cognition process of entrepreneurship. However, for the Polish data, trait competitiveness was not found to be associated with an entrepreneurial attitude, perceived behaviour control, or entrepreneurial intention, while entrepreneurial alertness was positively related to perceived behavioural control. Our study has significantly contributed to the entrepreneurship literature by increasing the knowledge about the central role of trait competitiveness and entrepreneurial alertness on the cognitive process of business ventures in two emerging countries, where to the best of our knowledge, few studies related to our topic have been researched. Moreover, practical contributions are also offered for educational institutions and practitioners to stimulate university students’ business venturing activities.
Highlights
Nowadays, business ventures are broadly acknowledged as a primary method or becoming successful in our society because of their numerous contributions to economic growth, social stability, job creation, and innovative and technological advancement (Çera et al, 2020)
The main purpose of this study is to explore the role of trait competitiveness and entrepreneurial alertness on the cognitive process of business venturing, which can be explained by the theory of planned behaviour (TPB), in the cross-cultural context of Vietnam and Poland
The present study explored the role of trait competitiveness and entrepreneurial alertness on the cognitive process of business venturing in the cross-cultural context of Vietnam and Poland
Summary
Business ventures are broadly acknowledged as a primary method or becoming successful in our society because of their numerous contributions to economic growth, social stability, job creation, and innovative and technological advancement (Çera et al, 2020). It has been noticed that entrepreneurship may differ in diverse countries because of contrasting viewpoints with regard to the development degree and culture (Laudano et al, 2019). It is interesting and meaningful to explore the intention to behave entrepreneurially in the context of Vietnam and Poland, two emerging countries that differ on cultural views and show different levels of economic development. The TPB is likely to be implemented to explain different behaviours that require a specific amount of preparation (Gorgievski et al, 2018), such as travelling ( Jordan et al, 2018), pro-environmental behaviour (Nguyen, 2019), or transportation (Chaney et al, 2014). The cogency of TPB in elucidating entrepreneurial career behaviour has been confirmed by a body of meta-analytic studies (Zaremohzzabieh et al, 2019)
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