The role of tourist attraction and uniqueness of resources on value creation in the tourist destination

Abstract

Previous researches on tourist destination in West Java highlighted the decline in revenue from tourism, tourist visits, hospitality and restaurants investment, as well as the number of tourism labour. These symptoms indicate under optimal conditions of value creation in the tourist destination in West Java. The results showed that the tourist attraction in West Java has not been fully adapted and developed several strategic aspects, such as reputation, technology, organisational culture, communication, human resources competence, and adjustment of internal capabilities, so that the relationship among variables and the influencing variable must be tested. The results also revealed that in order to create value, the tourist destinations in West Java should integrate tourist attraction and uniqueness of resources. In other words, the managers of tourist attractions in West Java should have the ability to adjust the value created and their tourist attractions.