The role of the service sector in the development of entrepreneurship in the countryside

Abstract

The article highlights the role of the service sector in the development of entrepreneurship in rural areas. An analysis of the works of Ukrainian scientists dedicated to the development of the service sector in Ukraine, as well as the development of entrepreneurship in the countryside, was carried out. A number of methods that were used in this study are highlighted. It is indicated that entrepreneurial activity in rural areas consists of both traditional entrepreneurship in the production and sale of agricultural products, and in less traditional types of business, in particular, entrepreneurship in the provision of services. The types of services provided in rural areas are highlighted and graphically displayed, in particular, the authors note that there are three groups of such services. Since state organizations are responsible for the provision of social services to rural residents, the authors focused their attention on service provision activities carried out on a commercial basis. It is indicated that a significant share in the provision of services in the village is occupied by sellers of production agricultural services, in particular services in crop production. It is noted that the majority of buyers of production agricultural services are households, as they do not have the resources to purchase all types of agricultural machinery. It is noted that the main providers of production agricultural services are natural persons-entrepreneurs and officially unregistered sellers of such services. It is indicated that other services, the provision of which can become a form of entrepreneurial activity in the village, are household services, in particular, services for repairing clothes, shoes, appliances, transport services, hairdressing services, etc. In addition, it is said that the opening of catering establishments and the provision of tourist services can also exist in rural areas as a form of entrepreneurship. The problem of the lack of adequate statistical information on the activity of entrepreneurial structures in the field of rural services has been established. It is proposed to implement and actively promote the development of alternative types of entrepreneurship in the provision of services in the countryside, in particular, to open small businesses for the provision of household services, as well as touristic services.