Abstract
This paper focuses on the role of the Graphic Artist in an AdvertisingAgency. Ever since the use of the computer as a design tool in theadvertising industry, the place of the Graphic Artist has been contentious. It is on this backdrop that the writer tends to highlight the enormous role and the indispensability of the Graphic Artist in an Advertising Agency. With a review of a number of literatures, the subject content of both Graphic Arts as a discipline and the Evolutionary Trend of the Advertising Agency were clearly stated. The findings reveal that the Graphic Artist’s functions come under the creative department in the organizational structure of theAdvertising Agency. He translates the broad outlines into ideas foradvertisements producing visual concepts, slogans, copy and storylines forall media and for support materials. By and large, the Graphic Artist is aformidable force to contend with in the realization of the stated goals of theAdvertising Agency in any economy.
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