Abstract
Despite the increasing attention to the critical importance of shopping facilities in tourism destination, empirical research to explain the association between tourism destination and its retail stores is scant. This study examines the effect of store coopetition and attractiveness on the performance of tourism destination and its retail stores. For the purpose of this objective, this study applies partial least square-based structural equation modelling with a sample of 350 retail store managers in Bali, Indonesia. This study discloses and validates the complex nature and benefits of store cooperation and attractiveness for both the performance of tourism destination and its retail store. Further, this study reveals that the performance of tourism destination is an important determinant of the retail stores' performance. These findings provide a better understanding for both scholars and the managers of tourism destination and retail stores in managing their business performance.
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