Abstract
This paper discusses a number of ideologies that some channels of children's programs may tend to implant in their minds. These channels rely on a number of cartoon series on multiple linguistic methods and structures to display these ideologies, explicitly or implicitly. This paper tends to expose the discourse that the series directs to children through analyzing some episodes according to discursive strategies, linguistic strategies, and social practice of the critical discourse analysis approach. A number of texts, which contain structures and vocabularies that refer in one way or another to these ideologies, have been selected for analysis and mention the power that display. To achieve the aforementioned aims, the paper hypothesizes that in terms of the linguistic (textual) strategies and the discursive strategies used in the TV series under investigation exposed several ideologies, some of them are more commonly revealed than others. The TV series is analyzed discursively and textually within the Fairclough's approach (2001).
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