Gender and power as negotiated in Bukusu circumcision ceremonies

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Recent studies on language and gender that focus on songs and beer drinking sessions within the context of the Bukusu circumcision ceremony have shown that language is gendered and that it espouses male gender. Against this backdrop, in this study we aim to denaturalise this view by focussing on conversations within the circumcision ceremony. By using theoretical and methodological principles from critical discourse and conversation analysis in particular, we argue that, by using linguistic strategies, traditional gender roles are not only discursively highlighted but they are also negotiated and even resisted. This study falls within recent discussions in critical discourse analysis that have shown that language masks asymmetrical power relations on the one hand, and within postcolonial studies that have shown that gender discourses can reflect collisions between differing points of views on the other hand. The data used in this study is four audio recordings of conversations that took place alongside the main ceremony. This data has been analysed at the level of content and prosodic organisation to identify discursive practices that reveal the negotiation and contestation of gender roles. The study contributes to recent discussions in critical discourse analysis by exposing gender asymmetries and contestations that lie behind ‘taken-for-granted’ realities, with specific examples from the postcolonial context of the Bukusu circumcision ceremony.

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In Routledge eBooks (pp. 154–164). https://doi.org/10.4324/9781315080925-15 Chouliaraki, L., & Fairclough, N. (1999). Discourse in late modernity: Rethinking critical discourse analysis. Edinburgh University Press. Fairclough, N. (2000). Discourse, social theory and social research: The case of welfare reform. Journal of Sociolinguistics, 4(2), 163–195. Fairclough, N. (2012). Critical discourse analysis. International Advances in Engineering and Technology, 7, 452–487. Foucault, M. (1976). The history of sexuality (Vol. 1). https://www2.warwick.ac.uk/fac/arts/english/currentstudents/undergraduate/modules/fulllist/special/endsandbeginnings/foucaultrepressiveen278.pdf Foucault, M., & Sheridan, A. (1972). The archaeology of knowledge and the discourse on language. http://ci.nii.ac.jp/ncid/BA21964742 Gill, S. (1998). European governance and new constitutionalism: Economic and monetary union and alternatives to disciplinary neoliberalism in Europe. 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Metaphor: A practical introduction. Oxford University Press. Lakoff, G. (1987). Women, fire, and dangerous things: What categories reveal about the mind. University of Chicago Press. Lakoff, G. (1993). The contemporary theory of metaphor. In A. Ortony (Ed.), Metaphor and thought (2nd ed., pp. 202–251). Cambridge University Press. Lakoff, G., & Johnson, M. (1980). Metaphors we live by. University of Chicago Press. Reddy, M. (1979). The conduit metaphor: A case of frame conflict in our language about language. In A. Ortony (Ed.), Metaphor and thought (pp. 284–324). Cambridge University Press. Talib, N., & Fitzgerald, R. (2016). Micro–meso–macro movements: A multi-level critical discourse analysis framework to examine metaphors and the value of truth in policy texts. Critical Discourse Studies, 13(5), 531–547. https://doi.org/10.1080/17405904.2016.1182932 Van Dijk, T. A. (1988). News analysis: Case studies of international and national news in the press. 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And what happened to the principle stipulating that CDA »should try to make choices at each point in the research itself, and should make these choices transparent? « We have seen identical and similar bundles of topoi for different purposes or occasions; we have seen different bundles of topoi for identical and similar purposes or occasions; we have seen different bundles of topoi for different occasion; and we have seen pretty exotic bundles of topoi for pretty particular and singular purposes. Which leads us to a key question: can anything be or become a topos within DHA? And, consequentially, what actually, i.e., historically, is a topos? If a topos is supposed to connect an argument with a conclusion, as all the relevant DHA publications claim, one would expect that at least a minimal reconstruction would follow, namely, what is the argument in the quoted fragment? What is the conclusion in the quoted fragment? How is the detected topos connecting the two, and what is the argumentative analysis of the quoted fragment? Unfortunately, all these elements are missing; the definition and the quoted fragment are all that there is of the supposed argumentative analysis. And this is the basic pattern of functioning for most of the DHA works. At the beginning, there would be a list of topoi and a short description foreach of them: first, a conditional paraphrase of a particular topos would be given, followed by a short discourse fragment (usually from the media) illustrating this conditional paraphrase (in Discourse and Discrimination, pp. 75-80), but without any explicit reconstruction of possible arguments, conclusions, or topoi connecting the two in the chosen fragment. After this short "theoretical" introduction, different topoi would just be referred to by names throughout the book, as if everything has already been explained in these few introductory pages. It is quite surprising that none of the quoted DHA works even mention the origins of topoi, their extensive treatment in many works and the main authors of these works, namely Aristotle and Cicero. Even the definition, borrowed from Kienpointner (mostly on a copy-paste basis), does not stem from their work either: it is a hybrid product, with strong input from Stephen Toulmin's work The Uses of Argument, published in 1958. All this is even more surprising because today it is almost a commonplace that for Aristotle a topos is a place to look for arguments (which is true), a heading or department where a number of rhetoric arguments can be easily found (which is true as well), and that those arguments are ready for use – which is a rather big misunderstanding. According to Aristotle, topoi are supposed to be of two kinds: general or common topoi, appropriate for use everywhere and anywhere, regardless of situation, and specific topoi, in their applicability limited mostly to the three genres of oratory (judicial, deliberative, and epideictic). With the Romans, topoi became loci, and Cicero literally defines them as “the home of all proofs” (De or. 2.166.2), “pigeonholes in which arguments are stored” (Part. Or. 5.7-10), or simply “storehouses of arguments” (Part. Or. 109.5-6). Also, their number was reduced from 300 in Topics or 29 in Rhetoric to up to 19 (depending on how we count them). Although Cicero's list correlates pretty much, though not completely, with Aristotle's list from the Rhetoric B 23, there is a difference in use: Cicero's list is considered to be a list of concepts that may trigger an associative process rather than a collection of implicit rules and precepts reducible to rules, as the topoi in Aristotle's Topics are. In other words, Cicero's loci mostly function as subject matter indicators and loci communes. Which brings us a bit closer to how topoi might be used in DHA. In the works analysed in the first chapter, the authors never construct or reconstruct arguments from the discourse fragments they analyse – despite the fact that they are repeatedly defining topoi as warrants connecting arguments with conclusions; they just hint at them with short glosses. And since there is no reconstruction of arguments from concrete discourse fragments under analysis, hinting at certain topoi, referring to them or simply just mentioning them, can only serve the purpose of »putting the audience in a favourable frame of mind. « »Favourable frame of mind« in our case – the use of topoi in DHA – would mean directing a reader's attention to a »commonly known or discussed« topic, without explicitly phrasing or reconstructing possible arguments and conclusions. Thus, the reader can never really know what exactly the author had in mind and what exactly he/she wanted to say (in terms of (possible) arguments and (possible) conclusions). In Traité de l'argumentation – La nouvelle rhétorique, published in 1958 by Ch. Perelman and L. Olbrechts-Tyteca, topoi are characterised by their extreme generality, which makes them usable in every situation. It is the degeneration of rhetoric and the lack of interest for the study of places that has led to these unexpected consequences where »oratory developments«, as Perelman ironically calls them, against fortune, sensuality, laziness, etc., which school exercises were repeating ad nauseam, became qualified as commonplaces (loci, topoi), despite their extremely particular character. By commonplace- es, Perelman claims, we more and more understand what Giambattista Vico called »oratory places«, in order to distinguish them from the places treated in Aristotle's Topics. Nowadays, commonplaces are characterised by banality which does not exclude extreme specificity and particularity. These places are nothing more than Aristotelian commonplaces applied to particular subjects, concludes Perelman. And this is exactly what seems to be happening to the DHA approach to topoi as well. Even more, the works quoted in the first part of the articlegive the impression that DHA is not using the Aristotelian or Ciceronian topoi, but the so-called »literary topoi«, conceptualized by Ernst Robert Curtius in his Europaeische Literatur und Lateinisches Mittelalter (1990: 62- 105, English translation). What is a literary topos? In a nutshell, oral histories passed down from pre-historic societies contain literary aspects, characters, or settings which appear again and again in stories from ancient civilisations, religious texts, art, and even more modern stories. These recurrent and repetitive motifs or leitmotifs would be then labelled literary topoi. The same year that Perelman and Olbrechts-Tyteca published their New Rhetoric, Stephen Toulmin published his Uses of Argument, probably the most detailed study of how topoi work. Actually, he does not use the terms topos or topoi, but the somewhat judicial term “warrant”. The reason for that seems obvious: he is trying to cover different “fields of argument”, and not all fields of argument, according to him, use topoi as their argumentative principles or bases of their argumentation. According to Toulmin (1958/1995: 94-107), if we have an utterance of the form, “If D then C” – where D stands for data or evidence, and C for claim or conclusion – such a warrant would act as a bridge and authorize the step from D to C. But warrant may have a limited applicability, so Toulmin introduces qualifiers Q, indicating the strength conferr

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This study applies a critical multimodal discourse analysis to three television commercials: 1) Neutrogena ‘Healthy Skin Liquid Makeup’, 2) Colgate ‘Advanced Total whitening toothpaste’ and 3) Danone ‘Activia probiotic yogurt’. In order to gain further insight into how advertising discourses can shape body image ideologies, this study sets out to investigate how television commercials construct a relationship between health and beauty. This research includes analysis of both the visual and the verbal modes, drawing on Systemic Functional Linguistics, Critical Discourse Analysis, Multimodal Discourse Analysis, and Inter-mode relations. The findings are discussed in terms o f the theories of healthism discourse and aestheticization of everyday life. In addition, Pierre Bourdieu’s concepts of habitus, lifestyle, taste, capital, and field will be used to discuss how the health-beauty consolidation is recursively produced and reproduced by society and its members. The results of this study suggest that there is a colonization o f the advertising non-health related products under healthism discourse, and this type of advertising is cooccurring with ideologies of the body beautiful resulting in an unprecedented consolidation between the concepts o f health and beauty. These findings underscore the need for media literacy and hence the importance o f practicing and also teaching discourse analysis approaches such as SFL, CDA, and MDA that are designed to expose ideological underpinnings.

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The process of climate change in mass media discourse using the example of Polish and international editions of "Newsweek" magazine.
  • Sep 10, 2018
  • Environmental Science and Pollution Research
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The main objective of the article is to conduct a critical media discourse analysis as presented in the Polish and international editions of the "Newsweek" magazine in the years 2001-2006 and 2012-2016; the subject of which was climate change. The introduction provides the definitions of the key terms, such as: the greenhouse effect and critical discourse analysis (CDA). The theoretical part presents the most important assumptions of the CDA and presents a characteristic of the weekly. The results of the conducted quantitative and qualitative analysis partially lead to varying conclusions. Based on the CDA, the hypothesis was assumed that more attention was provided to climate change in the international (English) edition of "Newsweek", than in the Polish-language edition. Rejected in turn was the hypothesis, according to which, more importance to climate change and their repercussions was provided in the discourse within the last 5years of publication of the weekly than in the discourse from the years 2001-2006. As a result of comparison of both discourses, the disturbing fact that media discourse did not present and encourage among the readers an active stance in favour of the climate was noticed. It is the task of this influential weekly, the message of which reaches many people, not only to provide knowledge and shape specific values or view, but also to encourage and popularise attitudes in favour of the climate. If man wants to continue to live on earth, then one of their goals is to modify the form of discourse by entities responsible for its form.

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  • 10.1057/9780230501263_3
FPDA — A Supplementary Form of Discourse Analysis?
  • Jan 1, 2003
  • Judith Baxter

In this and following chapters, I intend to connect the principles of feminist post-structuralism to the field of discourse analysis in order to explore what constitutes FPDA. In this chapter, I shall consider the relationship of FPDA with two more widely recognised approaches to spoken discourse analysis, conversation analysis (CA) and critical discourse analysis (CDA). Clearly, I recognise that proponents of CA and CDA, such as those mentioned in this chapter, would not necessarily wish to label or limit themselves to one specific ‘school’ of analysis, or characterise these paradigms as internally unified or mutually exclusive. In addition, there are many other varieties of discourse analysis, such as pragmatics, the ethnography of speaking and interactional sociolinguistics (see Cameron, 2001, for an overview), each with their own distinctive contributions to the field. I have selected CA and CDA for comparative focus for two reasons. First, it seems to be the case that CA and CDA are gaining increasing popularity as approaches chosen for conducting discourse analysis, notably in the field of language and gender. Secondly, there are a number of ways in which I consider the FPDA approach to be intertextually linked with, and supplementary to, the methodologies of CA and CDA. The term ‘supplementarity’ (Derrida, 1976: 27–73) is used periodically within this chapter to convey the built-in dependencies and oppositions of any one theoretical paradigm with any other.

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Critical narrative analysis: the interplay of critical discourse and narrative analyses
  • Dec 3, 2012
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In this article, I question the micro–macro separation in discourse analysis, the separation of personal and institutional discourses. I apply a mostly macroanalytic perspective (critical discourse analysis [CDA]) to inform a predominantly microanalytic perspective (analysis of conversational narratives) and vice versa. In the combination of these two analytic approaches to data analysis, I explore the connections between macro-level power inequities and micro-level interactional positionings, thereby establishing critical narrative analysis (CNA). I examine the focus of CDA on institutional discourses and problematize the definition of power discourses by looking closely at the intertextual recycling of institutional discourses in everyday narratives and at the adoption of everyday narratives in institutional discourses. Ultimately, I propose that CNA unites CDA and narrative analysis in a mutually beneficial partnership that addresses both theoretical and methodological dilemmas in discourse analysis.

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Progressing Positive Discourse Analysis and/in Critical Discourse Studies: reconstructing resistance through progressive discourse analysis
  • Jun 14, 2018
  • Review of Communication
  • Jessica M F Hughes

ABSTRACTThis article argues for an increased emphasis on resistance in Critical Discourse Studies (CDS), thereby joining calls for more Positive Discourse Analysis (PDA), a branch of Critical Discourse Analysis (CDA) focused on progressive—rather than oppressive—discourse that has been slowly gaining traction in international circles but remains largely unknown within U.S. communication studies. While CDS brings oppression and resistance together in theory, in practice it is overwhelmingly focused on deconstructing oppression, not reconstructing resistance. In spite of calls for more generative analyses focused on progressive discourses, PDA has not yet been established as a necessary complement to CDA. Thus, CDS’s potential as a lens for understanding resistance is underdeveloped. In an effort to push CDS in a more progressive direction, this article considers the role of design in CDS and outlines the aims, contributions, and challenges of PDA as a tool for emancipatory CDS research. A critical action implicative discourse analysis of neurodiversity discourse is provided as a model of PDA that may be useful for scholars interested in analyzing progressive discourse as well as disability rights activists interested in challenging cognitive ableism.

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