Abstract
The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).
Highlights
The coronavirus 2019 pandemic (COVID-19) has become a severe public health issue worldwide, causing severe acute respiratory syndrome since it emerged from China
Public awareness and prevention of the coronavirus (COVID-19) infection diseases play an important role in disease control; a lack of proper knowledge of infectious diseases leads to low detection rates [2]
The critical question of this study is to explore whether the role of a social media campaign in public health awareness and behavior change during COVID-19 as a global pandemic differ across national countries
Summary
The coronavirus 2019 pandemic (COVID-19) has become a severe public health issue worldwide, causing severe acute respiratory syndrome since it emerged from China. Several countries have reacted according to its perception of threat, economy, healthcare policy and the healthcare system structure. They have adopted several social distancing measures, testing every suspected case, staying home, avoiding social gatherings, treating patients and contact tracing [1]. Some countries, such as Poland and Jordan have taken stringent measures to contain the pandemic outbreak, such as lockdown and mass testing. Assessing the role of social media platforms for public awareness is critical because it helps determine the impact of prevention efforts and measures made by the government and gauges the need for intervention [4]
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