The Role of Social Media in Promoting Academic Engagement and Enhancing Management Efficiency

Abstract

This research investigates the dual impact of social media on enhancing academic engagement and improving management efficiency. Social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and specialized forums, have transformed communication dynamics in educational and organizational contexts. In academia, social media facilitates interactive learning environments beyond physical classrooms, improving student-teacher interaction and broadening educational outreach. Organizationally, it enhances operational efficiencies, streamlines management processes, and aids in brand visibility and stakeholder engagement. However, challenges such as data privacy, information reliability, and digital overload persist. This study employs a mixed-methods approach, integrating quantitative surveys and qualitative interviews with students, faculty, managers, and employees to analyze social media's role in fostering community engagement and enhancing operational effectiveness. The findings suggest substantial benefits in both domains but also highlight the need for strategic integration and careful management to mitigate potential drawbacks.