The Role of Social Media Content Marketing (SMCM) as a Digital Marketing Strategy towards the Internal Factors of Consumer Behavior among the Millennials

Abstract

In this savvy world of technology, most consumers want something that is quick, convenient, and can fulfill their needs. Hence, it is parallel to the businesses nowadays that have the tendency to use online platforms to market their products. Thus, social media becomes one of the most popular online selling mediums among business firms. In a social media marketing strategy, one of the most important elements that needs to be highlighted by the firm is the content marketing itself. In other words, to succeed in a social media marketing strategy, it is necessary for the firm to provide high-quality content marketing for consumers. Considering that nowadays most consumers in the world use social media as one of the mediums through which they shop, the author suggests Social Media Content Marketing (SMCM) plays a role in influencing consumer behaviour. Social media will work more effectively if the content marketing displayed is of high quality and meets the needs of consumers who buy online. Therefore, this SMCM model is one of the digital marketing strategies that need to be emphasized in online marketing, which in turn will have a positive impact on consumer behaviour. This paper will discuss further the SMCM on online purchases.