The Role of Public and Private Sector for Sustainable Tourism and Hospitality Business Development in Ethiopia

Abstract

In order to achieve the objective of the study, both primary and secondary data were generated by employing qualitative (using group discussion, in depth interview, and observation) and quantitative (mainly using survey and visitor survey questionnaires) methods. Purposive and simple random sampling techniques were used to select both private and public tourism sectors and 80 samples, respectively. The quantitative data was analyzed using frequency, percentage, and mean when appropriate while qualitative data was used to triangulate and substantiate the study. The finding result shows the visitor experience on the area of transportation and accommodation is the area where Addis Ababa falls far behind. There are several areas of poor performance (supported by both visitor questionnaires during the preparation of this study). Overall, the analysis identified that the industry (the role of public and private sector for sustainable tourism development in Ethiopia) is underperforming relative to the tremendous potential value to fasten for a tourism industry in the country.