The Role of Partnership Public and Private Sectors in the Pursuit of Excellence for Marketing Communications Services Jordanian (Case Study)

Ali Falah Al-Zoubi

doi:10.5539/ijms.v6n1p127

Abstract

This study aimed to clarify the role of partnership public and private sectors in achieving excellence catalog fortelecommunications services Jordanian through the efficiency& quality and Developed existing services andintroduce new services to existing customers and prospective down to their satisfaction. That this partnershipcame after the enactment of privatization in Jordan in 1999, to care for owners interest of customers andsuppliers, employees and owners of Wallace And suppliers, shareholders and society as a whole, has been acommunity study is Jordan Telecom and the study sample is systematic random sample included (40) customersfrom the permanent and the type of study is a case of either study tool was questionnaire. Has circuit problem ofthe study on that there is a lack in the role of partnership public and private sectors to achieve excellence catalogfor telecommunications services, despite the availability and resources and the potential.And the importance of this study focus on this point which is: Partnerships between private and public sectorsmakes providing services processes more efficient. The redistribution of roles between the public sector and theprivate sector and the gradual withdrawal of the state from certain economic activities and make way for privateinitiatives by encouraging private investment. The study was built on two main hypotheses:-First major premise: there are no statistically significant relationship between the role of the partnership publicand private sectors and excellence and efficiency of marketing communications services and quality of Jordan.-Second major premise: there are no statistically significant relationship between the role of the partnershippublic and private sectors and provide vital communication services and in an excellent manner and customersatisfaction.The study found several findings and recommendations of the most important:1) The necessity of training for the employees to learn them that the citizen is the actual capital for the servicesector in any business.2) The organization has to update its services to be more fit with technological development.3) The competition in the service sector requires a new culture that makes employees sense the customerneeds.

Highlights

Study addresses the subject of partnership between the public and private sectors where privatization is as contemporary means in the context of public sector reform and restructuring in developing countries in general and in Jordan in particular after the shifting role of the state to development and corrective action. (Hamed Badr, 2010, p. 61). The partnership approach this fall and in a clear and comprehensive economic reform policies recommended by the World Bank and of Jordan and consider the issue of restructuring and a country's correction driven by the IMF and the World Bank in extremely complex
- Privatization Automatic: summed up in encouraging the private sector and support a position to increase its weight in the national economy, that does not affect this process in a position that the activities undertaken by the public sector, and adopt this method is mainly on the implementation of state of the means of motivational encourages the private sector, with creating appropriate economic base for the growth of this sector, with the launch of market forces and the provision of appropriate means for investment and production in the various institutions
- Structural privatization: is to reduce the role of the public sector through the sale of some of its production and service institutions or transfer management to the private sector, and falls this method clearly and comprehensively in the economic reform policies recommended by the World Bank and implemented by Jordan

Summary

Introduction

- Structural privatization: is to reduce the role of the public sector through the sale of some of its production and service institutions or transfer management to the private sector, and falls this method clearly and comprehensively in the economic reform policies recommended by the World Bank and implemented by Jordan. Organization have faced turbulent environment through many factors such as the diversity of customer needs, high level of competition, pressure from regulators and consumer groups, and the technological, informational, communicational changes. Those forces affected organizations in many areas, for example to expand their operations and activities, to enter new markets, in making strategies for long term objectives. These forces and their results lead organizations to affiliate ways, manners, strategies, polices to change themselves to be excellent organizations

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