The role of prosodic means in realizing the pragmatic effect

Abstract

Abstract. The article deals with the pragmatics of an oral informational text and its correlation with intonation. Special attention is paid to the theory of intonation. The work highlights the importance of an illocutionary act by which the definite communicative intention is meant and studies the illocutionary function of intonation, which is the marker of the illocutionary act. T he pragmatic function of intonation is viewed as one of the main functions of the linguistic system. T he intonational division of the text into syntagm s is one of the main ways of expressing the pragmatic function of intonation in oral texts. It does not only create discretion that is necessary for understanding of the text content, but also integrates the segmented units that form the content of the text as a whole. The obtained results may contribute to further study of the prosodic org aniz ation of oral informational texts , particularly TV commercials, their influence on the addressee and peculiarities of their perception.