Abstract
This research discusses the role of promotion and influencer marketing in tourism development. The objects used are tourist attractions that are being developed. The research method used is literature review, which aims to develop hypotheses in subsequent research. The results of this study include: 1) Promotion plays a role in Tourism Development, meaning that with promotions carried out by tourism actors and the government, either through social media, electronic media or print media will play a role in developing tourist attractions in these locations; 2) Influencer marketing plays a role in Tourism Development, This means that with the influence, solicitation and content provided by the influencer, potential consumers or tourists will be fascinated and interested in visiting the promoted attraction.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Greenation International Journal of Tourism and Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
