Abstract
The radio industry has grown impressively as music is the backbone, which caters to 83 percent of the airtime. The present study assesses the intensity of preferring broadcasting music over content by private radio stations in Tricity and how it caught the youth imagination is examined. To keep the objectives in mind, the researcher analysed the data of aired music by two prominent private radio stations in the city. In the present paper, various genres of music, whether they are current or popular, old and latest, station royalty, and dependency on film music, have been analyzed. The study concluded that the majority of commercial radio’s schedule only hit numbers during prime time by keeping in mind their moving listeners. This study adds the peculiar finding that if a station does not make a playlist according to a listener’s preference, and then there is a constant risk of channel swapping by them.
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