Abstract
Through the study, it was assuming that in order to develop the innovation capabilities of SMEs in the creative industry, knowledge sharing is needed, where trust is a crucial factor in knowledge sharin. However, building trust is not a simple matter, it assumed that person job fit (PJ-Fit) and person organization fit (PO-Fit) could be useful to build trust in the organization. Two hundred and one data were collectedfrom Province of Bali, Province of Special RegionYogyakarta and North Sulawesi Province. Data were analyzed with PLS-SEM.The study proposed four hypothesis and the results indicated there is no significant direct effect relationship between person job fit (PJ-Fit) and person organization fit (PO-Fit) on innovation capabilities. Result also indicated there is significant effect PJ-Fit and PO-Fit on trust, hence trust make positive effect on knowledge sharing, in turn knowledge sharing had positive significant effect on creative industry innovation capabilities at Indonesia.
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