Abstract
The present study aimed to explore the role of organizational DNA in enhancing the strategic balance in commercial banks in Madaba. The strategic balance is represented by organizational culture, human resources, customers and competitors. The researcher developed a thirty-item questionnaire and distributed to 87 employees in the commercial banks in Madaba where 74 forms were retrieved and 4 forms were valid for analysis. Several results were reached. For instance, the organizational DNA level in the targeted banks is high, the strategic balance level in the targeted banks is high. Organizational DNA level has a statistically significant impact (α ≤ 5%) on strategic balance dimensions, i.e., organizational culture, human resources, customers and competitors, jointly and separately in commercial banks in Madaba. The researcher recommends providing more attention to competition by managements of banks and recommends conducting similar studies.
Highlights
The subject of the present study is considered significant
That means that the organizational DNA level in the targeted commercial banks is high from the perspective of the respondents
That means that the organizational culture level in the targeted commercial banks is high from the perspective of the respondents
Summary
The subject of the present study is considered significant. That is because much attention has been provided by public and private organizations to matching their resources to the external environment in order to fight against the internal and external risks. The present study aimed to explore the role of organizational DNA in enhance strategic balance in commercial banks in Madaba, Jordan. The present study is significant due to the significance of the targeted variables (i.e. organizational DNA and strategic balance) Those terms are considered modern terms in the field of administration. The present study is significant since it contributes to enriching the relevant literature It is significant since it promotes awareness among managers in commercial banks about the significant impact of organizational DNA and strategic balance on doing tasks and carrying out operations. The problem of the present study is represented in the following question: (What is the role of the organizational DNA in enhance strategic balance in terms of (organizational culture, human resources, customers and competitors) in the commercial banks in Madaba?). H14: Organizational DNA influences on competitors in commercial banks in Madaba
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