Abstract
Political parties extensively used New media in the 2014 and 2019 general elections. This platform proved vital to the ruling BJP. Other political parties have learned from this and refined their New media tactics. As the 2024 general election approaches, each political party has begun strategizing according to their strength. Political strife is escalating over New media. The current study investigates the possibilities of political parties' usage of New media for election campaigning in the impending 2024 general elections. It also tries to understand the role of New media in the upcoming elections. A quantitative study of voters in Delhi and the National Capital Region was done. According to the findings, people anticipate that New media will also play a major role in political parties' election campaigns in the 2024 general election. The study also anticipates that the 2024 general elections will be fought primarily through New media rather than traditional media.
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