Abstract
Nowadays it is recognized that the media has an important role in building and maintaining the image of tourist destinations. It is also undisputed that the dynamic on-line environment is an active factor in promoting tourism at global level. However, due to poor media coverage, Romanian tourism offer is little known domestically and internationally. Therefore, understanding how the media works is actually imperative regarding the desire to use this knowledge to promote tourism destinations in Romanian tourist area. This paper aims to analyze the religious tourism market in Northern Moldova and its presence in the Romanian online and at the same time to investigate media discourse and how it support the marketing approach.
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